top of page
UX Research Projects
Note: Some details have been modified to protect confidentiality.
Role: Analyst Lead
Research Method: Desk Research, Bespoke Survey, Expert Insight, Video Vox-Pop
Analysis: Thematic Clustering, Constructivist Grounded Theory
Company: A British pet supplies retailer
Multimarket Asset Resonance Study
Role: Analyst Lead
Research Method: Contextual Inquiry + Multimarket Consumer Triads
Analysis: Constructivist Grounded Theory
Company: A global luxury beauty franchise
Defining what diverse news publishing looks like
Role: Analyst Lead
Research Method: Stakeholder Interviews, Desk Research + Literature Review, Expert Insights, Field-Dive Ethnography
Analysis: Constructivist Grounded Theory
Company: A leading global tech company
bottom of page